Booking online keeps your travel expenses as low as possible. Research shows that booking online leads to paying a lower average ticket price. The main two factors contributing to a lower online ticket price are:
Booking online makes people more cost-conscious.
Confronted with alternative flights ranked by price on a screen in front of them, travellers and travel arrangers more often tend to select the lowest fares possible. This phenomenon is called the "visual guilt factor". Deliberately ignoring less expensive flights makes people feel guilty. Bookers act more responsibly.
Booking well in advance gives access to cheaper booking classes
Booking online is fast and easy. Flights and rental cars can be booked throughout the day and night, every day of the week and on weekends and holidays. It really is 24/7, thereby making advanced booking possible. Airlines, including budget carriers, generally offer less expensive rates in advance. Those less expensive booking classes are no longer available shortly before departure. Booking well in advance is probably the most important cost-saving element in travel.
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